Do you have faith in the media?

A visiting Martian might be forgiven for thinking that Americans care more about the religion of prospective presidential candidates than … Continued

A visiting Martian might be forgiven for thinking that Americans care more about the religion of prospective presidential candidates than they do about the economy, the environment, health care, or even space travel. And, according to a recent poll, a growing number of Americans would likely agree. Last week a Pew Research Center survey reported that almost two-fifths of the public says the candidates talk too much about their faith.

Tim Bath


Buck Smith raises his hands in prayer during a prayer for the youth led by Rev. Dale Bliss on Monday, Jan. 9, 2012 in Kokomo, Ind. About 150 people attended the annual Mayor’s Prayer Breakfast at which prayers are offered for various groups including elected officials, police, firefighters, education, churches and others. (

Are the candidates at fault for this surfeit of religiosity, or is the problem with the news media, which seems eager to tout Santorum’s religious “war on women,” Romney’s “un-Christian” Christianity, Gingrich’s “born-again” Catholicism, and Obama’s alleged Muslim heritage?

A new survey of news consumers and reporters reveals a significant gap between the two groups on what’s important and how it’s covered. Two-thirds of the public says the news media sensationalizes religion, a view shared by a little less than one-third of reporters. Significantly, almost 70 percent of the public prefers coverage on religious experience and spirituality, while reporters’ focus is on religion and politics.

Good News? Media Consumers and Producers on Religion Coverage” is a joint project of the Knight Program in Media and Religion at the University of Southern California’s Annenberg School and the Ray C. Bliss Institute of Applied Politics at the University of Akron. A first-of-its-kind survey of journalists and the audiences they serve, the report looks at results across media platforms and also factors in demographic differences.

Reporters and their audiences do find common ground: A majority of both groups agree that the news media “does a poor job of explaining religion in society,” with 51.8 percent and 57.1 percent assenting to that proposition, respectively. Both also ranked television news lowest in the quality and quantity of reportage. But while the public divided almost evenly on the strength of reporting in news magazines, newspapers, radio and online, reporters overwhelmingly said their own organization–whatever it was–did the best job.

One reason for shortcomings in current coverage is that many reporters lack expertise. Half of those surveyed say they don’t know a lot about religion. Only a fifth claimed to be “very knowledgeable,” and most in that small segment said their information was from their own religious practice, self-study and their family background. In the past, news organizations encouraged staff to attend seminars and workshops for continuing education. But in the recent climate of cutbacks, journalists are reluctant to spend time away from the newsroom even if enhancing their skills.

At the very moment when more people than ever have access to American news media through online sites, many outlets are cutting back on resources and on personnel. In the rush to save money, managers deem journalists with experience or topical expertise too expensive or too specialized to keep. Those who remain don’t have the time to master the basics of beats like science, medicine, economics or religion, which require more than routine familiarity.

Once upon a time, religion was viewed as a specialization. The beat attracted “PKs,” preachers’ kids, who knew how to write stories on Sunday sermons and church activities. But nowadays religion intersects with politics, popular culture, foreign policy, the economy and the environment. Even if news outlets do have a designated religion reporter, the range of religion-related stories would be too much for one person to cover. But rather than encouraging all journalists to probe these overlapping relationships, many news outlets rely on the “he said/she said” model or conflict narratives more generally. As a result, reporters who can’t differentiate Shia from Sunni Muslims write about Koran burnings, burial customs and Islamic law and politics without nuance or subtlety.

Not surprisingly, then, many Americans say the media sensationalizes religion. But they, too, see its impact in stark terms: nearly half consider religion to be a source of conflict in the world, and just a slight majority sees it as a source of good. In contrast, reporters overwhelmingly see it as a mixed bag. One might think, then, that the news media would be filled with thoughtful stories that explore the complexity and ambiguity of religion in society. But since that’s not the case, journalists, lacking strong feelings of their own, may be opting for what’s easy.

In either case, consumers should call for less speculation about the candidates’ religious faith and more reporting on how they’re going to fix the economy, save the environment and send a woman to Mars. Religion figures into all of those endeavors, but without savvy reporting to bring it to light, most of us might never know.

Diane Winston is Knight Chair in Media and Religion, University of Southern California.

John Green writes from the Bliss Institute of Applied Politics at the University of Akron.

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    The “media” does not do ENOUGH solid reportage on religion.

    And I am not talking about puff pieces about what’s going on at X church’s Easter Sunday services or op-ed pieces in which religious writers engage in flummery and persiflage on behalf of their various sects and cults.

    I am tallking about the Vatican Bank running a money laundering operation, for one. It is not getting reported on because reporters won’t push past that wall of deference to religious authority.

  • WmarkW

    I have faith in the media to blame society for problems minority group members cause themselves. Why hasn’t On Faith been following the story about the Iraqi women murdered in California? At first, the media blamed anti-Muslim prejudice. Now, it turns out there’s a complicated intra-family quarrel about her wanting a divorce and her daughter being forced into a cousin marriage.

    The media has a pre-written narrative, “Minority victimized by majority society.” But when you look at minority’s problems, you find trivial incidents like that joker in WalMart, plus the results of their own bad decision-making: (depending on group) low education priority, unwed parenthood, low status of women, or crime and drug abuse.

  • AppliedSpirituality

    The topics of religion and spirituality are separate and distinct. Religion is one of organization, doctrine and social interaction. Spirituality is a private and personal relationship with whatever one believes to be “God” or All That Is or the Organizing Principle of the Universe. Spirituality is done quietly without public or social witness; and results in an expansion of understanding, consciousness and Quality of beingness.
    The fruits of one’s religion and/or spirituality are known by their works; i.e. character, content of words, ideas and expressions. Their attitude, presence and influence improve and raise influencing people around them in higher ways.
    The more spiritual or God content within someone’s being, the higher the Quality of their lives and their contributions to life. More bridging, more collaboration, more unity. The lower the God content, the more divisive and separating.
    It is up to each individual, consumer and reporter, to delve into the matter and discern for themselves what is being reported: High Quality or low; More Truth, Beauty, Goodness and Unity, Love, Collaboration or the old paradigm of sensationalism, divisiveness and separating.
    People will gravitate to the same level of reporting that they have within their individual consciousness.
    These paradigms are shifting right now from the old idea of religion to the new paradigm of spirituality where the individual is the authority of what they consider Truth in their life rather than accepting what they are being told.
    A conscious reporter would seek the Truth and report that. A conscious reader would filter any news item through their internal Truth meter.
    We are coming to rely less and less on what we hear in the media and to rely more and more on what feels correct, what feels true, what feels untrue.
    If a reporter wants to serve the public, he/she will do their individual consciousness work first, research which is freely available everywhere and seek Truth – then write from that intern


    Religion and “spirituality” are both nonsense, empty, void of any meaning in the real world.

    Both are bludgeons used by those who have power and by those who want power to beat those who aren’t “religious” or “spiritual” enough.

    Writing from “internal Knowing’ (note that capital K) rather than facts yields useless crap.

  • Counterww

    Well that is a point of view.

    A bigoted, prejudiced, emotional one with side of chip on the shoulder, but it’s there.

  • Secular1

    Counterww, why is SODDIs comment bigoted and prejudiced?