At Superbowl 2013, ‘God made a farmer’

With a voice-over from radio broadcaster Paul Harvey’s 1978 speech at the Future Farmer’s of America convention, Ram trucks delivered … Continued

With a voice-over from radio broadcaster
Paul Harvey’s 1978 speech at the Future Farmer’s of America convention, Ram trucks delivered a spiritually-themed Super Bowl ad Sunday night titled ‘Farmer:’

The commercial closes with a nod “to the farmer in all of us.”

Michael Wayland of reports that for the commercial, “Ram commissioned ten noted photographers including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus to document American farm life, yielding a beautiful and comprehensive catalog of farming images.”

God also made an appearance –a la the “Virgin Mary grilled cheese” –in an ad for Tide in ‘Miracle Stain.’ A man accidentally drops salsa on his game day 49ers jersey, only to find that the splattered image is that of the great one: Joe Montana. At the end of the clip, an act of God –in the guise of an industrious Ravens fan–removes the stain from the jersey. “No stain is sacred,” quips Tide in the final scene.

Evan Vucci


Baltimore Ravens linebacker Ray Lewis (52) talks with broadcaster Jim Nantz, left, after defeating the San Francisco 49ers 34-31 in NFL Super Bowl XLVII football game Sunday, Feb. 3, 2013, in New Orleans.

Elizabeth Tenety
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  • Human-Ape

    One commercial used the word “god” several times. Another commercial showed someone praying. It was disgusting. I thought this was the 21st century.

  • Karl Beyer

    Your attitude is the reason this country is in the moral decay that it is currently in – all about what the world can do for you.

  • Rodney Owens

    so everyone has to change what they believe because you feel somehow you are more evolved than the rest of us superstitious cave dwellers….grow up son

  • ukcatfan

    Oh the same people who cry that Christians are the ones who are closed minded spout this stuff. Irony or stupidity? You decide.

  • D-Day

    Atheists wouldn’t be so bad if they weren’t so preachy.

  • Sunderland

    Wanted to comment, but D-Day and ukcatfan kinda wrapped it up nicely.

  • MrModerateAZ

    “grow up son” ahh the patronage of the wise…Zeus would be proud of you Rodney.

  • CAmira5

    I would rather worship God than the material things some people seem to worship instead.

  • 4thwatch

    Lifelong farmer here. Wow, Paul Harvey, his commentaries today still stir people up.
    Farming today and in the past has never been as romantic as the add lets on.
    Work is work; hopefully more people will find it, whatever it is.

    Changing subjects— Rey Lewis declared that God will not use a person who is involved in a murder. He touted this as divine proof of his innocence from a prior incident when he was accused of murdering two men.

    Come On Man

    Moses – – – Beat an Egyptian to death. — God used him.
    King David — Intricately prearranged the death of his mistress’s husband. — God used him.
    Not passing judgment on Rey Lewis, just getting the facts straight.

  • northguy3

    CA- like Ram trucks? God may have made a farmer, but Obama’s socialist farm welfare keeps him employed.

  • kateg1

    Agreed about Ray Lewis. Ignorant and self-righteous. In addition, I would note that according to Genesis, God did make an early farmer… whose name was Cain. Of course I think farming is good work, but I thought that was a little ironic. And it shows how there’s a lot of biblical illiteracy among those who try to use the Bible for their own ends.

  • Secular1

    So now farmers are the Chosen ones, whither the jews.

  • Secular1

    My lament is thesame Kateg1 too much illiteracy. If only it wasn’t true we would no longer have religion. Not just bible (OT, & NT) but Koran and slew of other scripture. I could not give an unabrdiged version of bible to anyone younger than 25. They would be psychologicall scarred for rest of their lives.

  • GeorgeGTyreByter

    Paul Harvey is a sanctimonious a-sshole who can turn something good into crap. Farmers are not heroes or anything special. They do their job, sometimes well. They are no more special than any other occupation. It’s only in their own minds that they are gawd’s chosen people. Most of them are morons, and are actively working to help the bankers destroy their own way of life.

  • wpguest1

    “A sanctimonious a-sshole who can turn something good into crap”…

    Um, project much…?


    Well done Ad that supports our farmers, promotes Christianity and the Dodge/Chrysler brand! Took guts and it’s so different from todays garbage which isone of the goals of advertising! Nice to see someone promoting decent values for a change-thanks!

    Time Magazine interview with Einstein in his 50s:
    To what extent are you influenced by Christianity? “As a child I received instruction both in the Bible and in the Talmud. I am a Jew, but I am enthralled by the luminous figure of the Nazarene.”

    Do you accept the historical existence of Jesus? “Unquestionably! No one can read the Gospels without feeling the actual presence of Jesus. His personality pulsates in every word. No myth is filled with such life.”

    Do you believe in God? “I’m not an atheist. I don’t think I can call myself a pantheist. The problem involved is too vast for our limited minds. We are in the position of a little child entering a huge library filled with books in many languages. The child knows someone must have written those books.”

  • Mamu

    Apparently, God made nothing but white, far right wing farmers. No hint of the Hispanics doing 70% of farm work today.

    A truly crap commercial, WAY too long and WAY too religious..

  • ifonlyiwasright

    The ad stood out and I liked it, but I couldn’t help notice that almost all the farmers seemed white to me. Not even one Mexican-American? African-American? Put me off a tad.

  • Mamu

    The child has been brainwashed by the religiously dependent, like you.

    This commercial took no guts to make, just that self-righteous Tea Party hatred of America we’ve all grown so used to.

  • EthanQuern1

    No amount of hype can deny the fact that these commercials were really lame. Yes, in the past there have been awesome Superbowl commercials but that doesn’t mean that every year they have to top each other. Just review Hollywood’s current crap load of movies with each trying to our CGI each other for that, and they all fail for the attempt.

    But really, using god to sell cars??? Admittedly, the Tide ad was tongue in cheek, so it gets a pass. But really, when we have to stoop to bringing in the almighty to crassly sell commercial products, morality or no, that’s scraping the bottom of the barrel.

    Religiosity in professional sports is repulsive. As if god takes sides in a game.

    Well, all ye self-righteous, trivialize god at your own risk. Somehow, I don’t think he’s amused.

  • transplanted

    Perhaps you stopped watching the commercial too soon. There were black and white, male and female, young and old. Most of the scenes were of the actual land and animals and work being performed, interspersed with pictures of farmers. I enjoyed it.

  • kaseydog1

    but 69 of the 70% of these hispanics are illegal and making tax free income, hmmmm

  • comatose

    I usually don’t go for those sort of sentimental commercials but I liked this Dodge Ram one, for what are admittedly personal reasons. My grandparents (who used to be farmers) listened to Paul Harvey every weekend and this brought back memories of them. My Dad was a farmer and he did in fact milk the cows twice a day then go to a meeting of the school board, which he was a member of. And guess what pickup truck he drove? Yup, a Dodge Ram. The photography in this commercial was gorgeous by the way. Of course Harvey was talking about what farming used to be, small farmers like my parents, and not the monstrously huge farms that exist today.

    I’m an atheist and had no problem with the religious nature of this commercial. Harvey obviously didn’t really believe that God created the farmer on the 8th day. He was using the story of creation to make a point about farmers. It was not a religious sermon. And his point was true – farmers are incredibly hard working. My parents worked every single day – xmas, Saturday, Sunday, birthdays, 4th of July… Every. Day. Maybe once a year they’d take a few days off while a neighbor took care of the farm but that was it. So yeah it’s sentimental reasons but I don’t care, I liked this commercial.

  • Bec.

    I type with my right and left hand. Anyway, maybe you could watch it again. I did not see only white farmers. I am a fifty year old female that farms right along with her husband and I did not see her in the commercial ( she was much older) I did not cry about it. Yes Hispanics are hard working people, but they do not own or run most Midwest farms.

  • scaffalot

    I’ll say this I don’t like commercials period long or short they all stink.

  • Bjean

    Get up on the wrong side of the bed did you? Fact: There were 55 Super Bowl 2013 ads in all. “Ram Farmer” ranked no.3 according to USA TODAY’s Ad Meter! Nearly everyone views these ads favorably. That you do not is also evident in your proper spelling of a “commercial” product with a capital T(ide) and your improper spellings of God with small g’s…

  • Bjean

    You may think you’re enlightened, but Albert Einstein was geniously enlightened!

  • Khartet

    don’t think anyone is against farmers but couldn’t they use a better voice over than a paul haaaaaaaarvey recording? his simplistic pseudo-folksy schtick isn’t very appealing.

  • Bjean

    Not true, but so glad you posted Slate’s link! You failed to read the article to it’s conclusion (how convenient of you). The YouTube video that you say was “ripped off” turned out not to be that at all: it was given to Chrysler with permission to use!

    Here is Slate’s retraction:
    Update: is working with the Chrysler Group to raise money for the Future Farmers of America. The headline of this post has been changed to reflect that collaboration.

  • swimmingfiend

    “Stand by for NUUUUUUUUUUUUUUUEEEEEESSSSSSSSS”. I grew up dispising this hokum hillbilly and his narrow minded, 17th century, santizied view of the world. People tend to forget that Harvey applauded the courage of one Sen. Joe McCarthy. He was the keeper of that “majority” who believed in freedom and liberty, as long as it did not entail gays, Latinos, minorities as a whole. Thank God, since 2008 we have moved past him and his ilk.

  • swimmingfiend

    I agree, to some degree, with Mamu. The comment about the Tea Party is, however, misplaced. The Tea Party does not hate America. They truly dispise those who do not adhere to their concept of liberty and freedom. Let a gay, Asian, Latino, African American couple try to “horn” in and enjoy the same freedoms and watch them squeal.

  • snarkk

    God made a farmer.
    Even God can’t stop Monsanto from making her buy GMO seed from it…

  • monkfish21

    This is newsworthy because? It’s a COMMERCIAL. They’re trying to get you to BUY something. A truck, to be precise.

  • annette72

    Ei, really, WashPo? Future Farmer’s?