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Vatican Debuts “Popemojis” in Hopes to Reconnect with Millennials

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Pope Francis’ team takes to social media to inspire his younger followers to stay engaged with the debut of “Popemojis” and hashtags to use for the duration of the pope’s visit to the United States. The Vatican teamed up with Catholic media company Aleteia USA to create a social media campaign for the visit. The campaign has enlisted the help of social media agencies including the digital agency Sports Media Challenge, emoji company Swyft Media and social media data company Tracx. Along with featured Popemojis, the campaign includes the hashtags #GoodisWinning and #PopeisHope. In addition, the campaign has enlisted a 60-person digital street team to keep the engagement going. The Popemojis feature Pope Francis in millennial-relevant scenes including crowdsurfing, taking selfies with fans and visiting famous American tourist attractions. The Popemoji keyboard and app are free to download in the Apple App Store and Google play.

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1 Paige Turner = "Pope Francis is the 266th pope of the Catholic Church. "
2 Paige Turner = ""Popemojis" were created by the Vatican's media team to rededicate millennials. "
3 Paige Turner = "pope's visit to the United States Pope Francis will visit the United States for the first time Tuesday, Sept. 22 - Sunday, Sept. 27 "
4 Paige Turner = "Apple App Store The Popemoji app is available for free to download from the App Store. "